Streamlining Personalization: Automating Catalog Creation for Adobe Target RecommendationsIn today’s digital-first world, personalization drives engagement and conversions. From product suggestions on retail websites to curated…Dec 11Dec 11
Leveraging Summary Data in Adobe’s Customer Journey Analytics for Non-Person-Based Data AnalysisIn modern marketing, businesses collect massive amounts of data to understand customer behavior, optimize advertising campaigns, and track…Sep 22Sep 22
Deploying Demandbase with Tealium IQ: A Comprehensive Guide to Integrating API Data Across Multiple…In the evolving landscape of digital marketing, personalization and targeted marketing have become essential components for businesses to…Sep 13Sep 13
Future-Proofing Your Data Strategy: Migrating to Server-Side Tagging with Tealium EventStreamIntroductionAug 30Aug 30
Optimizing Data Integration: Coexisting AppMeasurement and WebSDK for Tight Timelines and BudgetsIn today’s data-driven environment, efficiently managing and integrating event data is crucial for understanding customer behavior and…Aug 27Aug 27
Is AEP a CDP?Adobe Experience Platform (AEP) is a Platform as a Service (PaaS) that provides a comprehensive development and deployment environment in…Jan 26Jan 26
Adobe Analytics — Data Feed!The powerful feature known as Adobe Analytics Data Feed enables you to take raw data from Adobe Analytics and use it on platforms not…Sep 30, 2023Sep 30, 2023
Adobe Analytics Plugin On getTimeBetweenEventsAdobe kindly offers us sophisticated solutions to maximize the use of Adobe Analytics. Adobe Consulting provides many refined plug-ins…Apr 2, 20231Apr 2, 20231
Automate Lift/Confidence calculation within Adobe Analytics WorkspaceHow to properly compute Lift and Confidence on calculated metrics within Adobe Analytics Workspace?Mar 26, 2023Mar 26, 2023
Custom (a.k.a SAINT) Classification in Adobe AnalyticsThis blog post is to guide you through the custom classification steps that a marketer needs to take to complement the data available in…Mar 25, 2023Mar 25, 2023
